Description
The Enchanted Forest is one of the UK’s leading cultural events, celebrating its 25th Anniversary in 2026 and attracting over 85,000 visitors to Pitlochry in Scotland every October.
The event exists to help drive tourism trade at a time of year when Highland Perthshire is traditionally quiet, transforming the season into Pitlochry’s “second summer”. We expect to welcome our 1 millionth visitor to our show in 2026 which is incredibly exciting.
We actively try to facilitate connections between local businesses and our customers, more than 50% of whom stay in the area for at least one night and are pro-actively looking for accommodation, places to eat and things to do during the day.
The Enchanted Forest has over 112,000 engaged followers on social media who rely on the event to signpost them to places to stay, eat and things to do when they are visiting the area.
We have a limited number of added value Advertising Packages available this year.
This is an exceptional opportunity to use digital media to reach and engage with our audience and to support the charitable organisation that runs the event. We are actively looking to engage with local businesses and hope that they will support us in our charitable mission which has so far returned more than £622,000 in value to local charities, community interest companies and community groups. This is in addition to the estimated £10.7m value that the event generates for the local economy every year.
The Gold Advertising Package is available to a maximum of 12 businesses and includes:
- Up to two Gold Website Listings for 12 Months from a choice of two pages from Stay / Eat / Do on www.enchantedforest.org.uk, reaching over 620,000 potential visitors every year. Gold Website listings will be located after the 12 Platinum Listings and will randomly rotate from a selection of 12 businesses, and show just three businesses per line. The site has a domain ranking of 49 with over 21,000 backlinks. The site ranks in the top 3 organic positions in Google for a range of key-phrases including:
- Places near Pitlochry to stay
- Places to stay near Pitlochry
- Places to Stay in Pitlochry
- Places to Stay Pitlochry
- Accommodation near Pitlochry
- 1 dedicated E-Newsletter Advert in either our Easter pre-sale campaign to our full subscriber list of 121,000 (Maximum of 5 available, first come, first served) OR one of our segmented email campaigns targeted to our demographic segments of Men, Women, Couples or Families (Segments vary in size from 21k to 58k of recipients). Adverts will include a direct click through to your website which will be targeted at a tailored segments of engaged subscribers with an average open rate of 38.5%.
- 1 Tagged Social Post from your own social media channels, shared on The Enchanted Forest’s primary social media channels (Facebook, Instagram, TikTok), reaching almost 112,000 potential visitors.
- Reporting on reach and engagement as required.
- 4 Complimentary Tickets to the exclusive preview night for the 25th Anniversary Show on Wednesday 7th October 2026
*Please note* E-Newsletter adverts must be supplied in a JPEG format, 800 pixels wide and no more than 600 pixels high. Please provide the landing URL at the time of your submission
