The Enchanted Forest, Scotlands premier sound and light show, will be spreading its roots this Autumn thanks to funding from the Year of Natural Scotland which is intended to help extend the events reach to the Northern English market.
The funding will help boost the events annual marketing campaign, allowing it to venture into the Newcastle and North East Region for the first time, in a bid to attract even more visitors to see the Autumn spectacle which takes place in October every year.
The Perthshire event has become a mainstay of Scotlands tourism calendar and marketing manager, Tricia Fox, had identified the North East Region of England as a market for expansion:
The event has always attracted visitors from the North East of England so it was a clear area for us to identify as having potential for growth. Were expecting over 32,000 visitors to attend the event this year and we very much welcome being able to extend our message to a brand new audience. If you think about it, in just 3 short hours you can travel by train from the centre of Newcastle to the heart of an Enchanted Forest in Scotland thats got to be worth spreading the word about!
The Enchanted Forest is organised by Highland Perthshire Community Interest Company under the Perthshire Big Tree Country brand. Founded in 2002 with just 3000 visitors attending in its first year, the event now attracts more than ten times that number of visitors with almost 31,000 visiting the show last year.
The 2013 show, absorb, has been designed by Scottish lighting designers Kate Bonney and Simon Hayes and with music by RJ McConnell, which includes a specially commissioned orchestral piece in collaboration with composer Jon Beales.
Later this month the event will also compete for the titles of Scotlands Best Cultural Event and Best Large Event and organisers are hoping for a reprise of their success in 2011 when they took home a commendation for Best Large Event, the trophy for Best Cultural Event and beat off stiff competition from all the other category winners to take the title of Event Management Grand Prix, firmly cementing the show as one of Scotlands top events.
Derek Allan, Producer of The Enchanted Forest said:
Were delighted to receive funding from Year of Natural Scotland to raise awareness of the event in the North East of England. Highland Perthshire Community Interest Company has always pushed the boundaries with this event and its rewarding to be able to continue to extend awareness of the stunning Highland Perthshire scenery and this very special event.
Paul Bush OBE, Chief Operating Officer for EventScotland said:
We are delighted to support The Enchanted Forest as part of the Year of Natural Scotland 2013. Visual artists continue to be inspired by our countrys unique natural heritage and The Enchanted Forest is set to be a stunning celebration of art in nature that shows Scotland is the perfect stage for events
For further information about The Enchanted Forest and to purchase tickets, visit The Enchanted Forest website at www.enchantedforest.org.uk