The Enchanted Forest is one of the UK’s leading cultural events and attracts over 80,000 visitors to Pitlochry every October.
The event exists to help drive tourism trade at a time of year when Highland Perthshire is traditionally quiet. We actively try to facilitate connections between local businesses and our customers, more than 50% of whom stay in the area for at least one night and are pro-actively looking for accommodation, places to eat and things to do during the day.
Our e-mail newsletter is a key channel within our five figure multi award winning marketing campaign that pro-actively drives ticket sales for the event and currently has 29,000 registered users.
Approximately 20 e-newsletters are issued during the promotional campaign with an average open rate of around 44.5% and a click through rate of 8.8%. We allow exclusively one advertiser per e-newsletter.